Napalm Death have given us the head ups that they are releasing a new album entitled 'Apex Predator'' and we can except to see it hit stores on January 27th via Century Media Records. Today they have given us more insight about the album by releasing the cover art and track list.
Shane Embury, the bassist for the band, had this to say about the new artwork:
There are many meanings that you could grab from the new album artwork, I think. But one is the representation of how our natural and most basic needs for happiness and communication are being stripped away by materialism and pre-packaged garbage - crap that we don't need, filtered to us through the media via the megacorporations with the goal to maintain the bloated bottom line of profit. It's all just stuff that will be obsolete in 6 months time. And behind the scenes of course, modern day slavery is alive, well and obscured by this facade. It's all an exercise in deceit to shower us with fake fulfillment, while the poor and underprivileged fall further by the wayside.
Mark "Barney" Greenway, the vocalist for the band, commented:
Across the albums, we have had some very complex and interconnected artwork. This time we wanted to keep it more simple - strip it down perhaps to a single image that would sharpen the focus. I loved the idea of the supermarket-style packaging as soon as I saw it, as when you go into one of those places with nourishment in mind and you're greeted with some miserable, artificially-enhanced foodstuff contained in a bleak little receptacle of industrial plastics, it doesn't exactly inspire you. To then fill that plastic tray with the dregs of meat production, well, that is the 'easy meat' in the title - representing the people who suffer for burgeoning consumption degraded and dumped in the most pitiful way.